Marcin Samek
Chief Innovation Officer at McCann Poland
Warszawa, Poland
TitleSafe Waze 2 Shop (110s)
BriefMastercard could tell how busy supermarkets were by tracking transaction data in-store. So, we partnered with Carrefour and used Waze to drive people to less busy stores for safer grocery shopping – using data to protect both employees and customers.
Agency
Campaign Safe Waze 2 Shop
Advertiser Mastercard International
Brand MasterCard

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PostedNovember 2021
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