| Title | Don't Waste |
| Agency | McCann Istanbul |
| Campaign | The Inefficients |
| Advertiser | Arcelik |
| Brand | Beko |
| Date of First Broadcast/Publication | 2017 / 4 |
| Product | Energy Efficient Home Appliances |
| Business Sector | Washing Machines, Refrigerators & Other Large Apppliances |
| Philosophy | Beko with its environmental vision provides products with energy efficiency and wants to put emphasis on the subject in communication. So, we were supposted to underline the importance of energy-efficiency for the Earth Day. We had a print ad idea for that. Didn’t print it though. Instead, we redesigned the classified advertisement page of one of the most popular newspapers in Turkey: Posta. |
| Media Type | Newspaper |
| Length | |
| Executive Creative Director | Ugur Cakir |
| Creative Director | Cenk Oztunali |
| Art Director | Engin Ger |
| Art Director | aybars gurlu |
| Art Director | Korcan Yavuz |
| Art Director | Yigit Zigal |
More Work
SEE ALLBEKO DON'T WASTE
- BRAND:
- Beko
The AQUABOARD
- BRAND:
- Beko
Smarter
- BRAND:
- Vespa
- AGENCY:
- Medina/Turgul DDB