Kate MacNevin

A strategic marketer with nearly 20 years of experience focused on building strong Canadian brands and long-term partnerships with Clients. Experienced in dealing with top-tier, national brands and diverse, integrated businesses, including retail, automotive, packaged goods and telecommunications.
In my role as Worldwide Chief Operating Officer for MRM//McCann, I am responsible for spearheading all operations strategy and policies, as well as overseeing daily operations across all of our departments and regions globally. I also remains a key leader on McCann Worldgroup’s global Chevrolet business.

I began my career in 1992 in her native Canada working on the Procter & Gamble account at Grey Canada. In 1994 I moved to Cossette Communications Marketing Toronto, where I developed integrated communications solutions for accounts across diverse sectors such as retail, financial services and telecom. It also led to my entry into automotive marketing. In 2004, I was promoted at Cossette to VP, National Business Leader with responsibility for a range of accounts, including General Motors of Canada Ltd, Shoppers Drug Mart, the Ontario Lottery Corporation and Petro-Canada.

In 2006, I joined MacLaren McCann in Toronto, rising in 2009 to become General Manager in charge of the GM Canada business. In the spring of 2012, the Commonwealth//McCann agency was created to handle the consolidated global Chevrolet account, and I joined the newly formed Detroit-based unit as Director of Global Operations. In 2014, I was promoted to EVP, Executive Director of Global Operations. I was named Worldwide COO for MRM//McCann in 2016.