Bradford Williams
Managing Director, Partner at Carmichael Lynch
Greater Minneapolis-St. Paul Area, United States
My Latest Work
SEE ALL WORKDrive Away
Drop Off
Lesson
Car Wash
About me
MARKETING and ADVERTISING CAREER HIGHLIGHTS
- Marketing, Integrated Advertising, Sponsorships and Partnerships and Digital Account Management Leader with experience across multiple industry businesses: Automotive, retail, pharmaceutical, medical education, financial services, credit cards, casual dining, collegiate sports & luxury goods and accessories.
- 17 years total experience in total marketing, advertising and sales experience.
- Accomplished manager of complex, multi-channel, consumer-focused integrated marketing communications leading to award-winning creative including Effies, Pencils and Commercial Emmy nominations.
Specialties: Client partnership, marketing strategy, branding, creative evaluation, communications planning, online - offline channel integration, project management, market research, sponsorships, partnerships and P&L management.
Sector Experience
My Work
SEE ALL WORKRewind
- BRAND:
- Impreza
- AGENCY:
- Carmichael Lynch
2017 Subaru Impreza - Subaru Commercial - Moving Out (Extended)
- BRAND:
- Impreza
- AGENCY:
- Carmichael Lynch
Donn | Subaru Share The Love
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
Put a Little Love in Your Heart
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
Gunnar | Subaru Share The Love
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
Subaru Share the Love | "Junior Ranger"
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
Gabe | Subaru Share The Love
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
Making Memories
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
How It Feels
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
Positions
Managing Director, Partner
Minneapolis, United States
April 2015 - Present (9 years 8 months)
Team Subaru account leader for all traditional and digital content marketing.
Drive Away
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
Drop Off
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
Lesson
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
Car Wash
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
Rewind
- BRAND:
- Impreza
- AGENCY:
- Carmichael Lynch
Donn | Subaru Share The Love
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
Put a Little Love in Your Heart
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
Gunnar | Subaru Share The Love
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
Subaru Share the Love | "Junior Ranger"
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
Gabe | Subaru Share The Love
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
Making Memories
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
How It Feels
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
Subaru - Led National/Brand Advertising Subaru Account Team, managing new car launches, brand equity programs, sponsorships and partnerships and client financial managment.
Drive Away
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
Drop Off
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
Lesson
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
Car Wash
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
Rewind
- BRAND:
- Impreza
- AGENCY:
- Carmichael Lynch
Donn | Subaru Share The Love
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
Put a Little Love in Your Heart
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
Gunnar | Subaru Share The Love
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
Subaru Share the Love | "Junior Ranger"
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
Gabe | Subaru Share The Love
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
Making Memories
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
How It Feels
- BRAND:
- Subaru
- AGENCY:
- Carmichael Lynch
Group Account Director
Minneapolis, United States
January 2011 - April 2014 (3 years 3 months)
2013-2014: Talenti Gelato, Under Armour, Travelers Insurance2011-2013: Cadillac Brand, National Advertising and SponsorshipsLeadership of Account teams developing offline advertising, online advertising and social media marketing.
Partner, Account Director
Ogilvy & Mather
United States
July 2008 - January 2011 (2 years 6 months)
Account: American ExpressAccount lead for Sponsorships platform advertising and Co-Brand advertising. Director of Brand and Charge Card advertising strategy and implementation.
Account: Applebee'sManaged creative development and production of integrated marketing efforts including digital, OOH and broadcast communications. Oversaw franchisee e-mail marketing template tool and development and implementation.
Accounts: HSBC, Luxottica (Sunglass Hut & Ilori), L.L.Bean, Pfizer Consumer Healthcare, Bristol-Myers Squibb, Becton, Dickinson & Co.Directed US Retail and Relationship HSBC account activities and served as US market cross-agency lead for HSBC Premier Global relaunch. Led ILORI luxury eyewear retail store launch, spearheading and integrating PR, design and web development teams. Duties for other accounts during tenure included strategic and creative development for multiple, integrated TV, print, OOH, online, radio, collateral and direct mail campaigns as well as new business pitch efforts, new product concept creation and alternate revenue stream presentation development.
Account Supervisor
Bates USA
United States
May 2002 - October 2003 (1 year 5 months)
Managed Consumer and Professional advertising and marketing campaigns. Led agency teams in development of pharmaceutical and packaged goods BTL and ATL advertising campaigns.
Associate Project Director
Genecom
July 2001 - May 2002 (10 months)
Managed development and execution of Certified Medical Education initiatives, Pharmaceutical Key Opionion Leader recruitment and training, Peer-reviewed journal articles and promotional collateral.
Alabama State Director - High School Athletics
iHigh.com
August 2000 - January 2001 (5 months)
Developed partnerships with Alabama High School Athletic Association, providing content management system-based interactive websites to over 400 member high schools.
Pharmaceutical Sales Representative
Huckaby Pharmacal
January 1999 - August 2000 (1 year 7 months)
Sales of Rx Cough, Cold and Schedule CIII pain management pharmaceutical products. Developed 80% of territory from prospecting. Physician promotion as well as initiating and maintaining Pharmacy distribution.
