A chemical technologist armed with a post graduate degree in advertising management. After a 15 years glorious run with India’s topmost Advertising Agencies like Ogilvy & Mather, McCann Erickson, Lowe Lintas & Publicis, including his last successful stint as Head -Strategic & Consumer Marketing for Future Group’s Private Brands, he decided to answer his true calling & follow his passion – Entertainment & Movies. He possesses strong experience in FMCG Brand Management & Development for reputed Indian Brands i.e. Castrol Lubricants, STAR TV, Amara Raja Batteries, Kansai Nerolac Paints, Shaw Wallace Distilleries, Johnson & Johnson, JK Helene Curtis including spearheading & leading regional & SEA business teams across categories Hair Care, HPC & Fabric Wash for Hindustan Unilever & Oral Care + Consumer Health Care for Procter & Gamble India. With hands on expertise in advertising communication, product innovation & ideation, brand planning, media ethnography, concept testing, consumer research, shopper marketing & new strategic initiatives including Retail Management. He has honed his skills as key strategic instigator through his immense consumer knowledge & insights via his elaborate consumer home visits in Urban & Rural markets to deep dive & check their culture, habits & attitudinal shifts including lifestyle changes attributed to their exposure to media, entertainment, economic & societal changes.
His never ending surge of CURIOSITY & INFINITE POTENTIAL now has found a new challenging role for him to build FILM FARM as a creative & content HUB for the new age entertainment world by leading business verticals – Feature Film, TV Content & Ad Films. Working in tandem with his Core Creative & Production team, he intends to partner respective heads in new show launches, concepts & ideas across new genres in Satellite TV as well as in mainstream movies and catapult FILM FARM as the new age creative production house. In his spare time, he loves reading, trekking and watching sports. He is a passionate story teller & sooner aspires to become a script writer & film maker to share his ideas in a meaningful & entertaining manner on a big screen.