Title | Drive Safely |
Agency | Clemenger BBDO Adelaide |
Campaign | Keep the Bromance Alive |
Advertiser | Motor Accident Commission |
Brand | Motor Accident Commission MAC |
Date of First Broadcast/Publication | 2015 / 2 |
Business Sector | Road Safety |
Tagline | Tell your mates to drive safely. |
Story | With a stellar cast of mostly regional footy players and local farmers, Motor Accident Commission's new 'Keep the Bromance Alive' campaign from Clemenger BBDO, Adelaide encouragesregional South Australian blokes to tell their mates to buckle up, slow down or leave the keys at home when drinking, in a fun and unique way. |
Media Type | Web Film |
Length | |
Director | Luke Shanahan |
Creative Director | Matt O'Grady |
Copywriter | Andy Scott |