| Title | More than pain |
| Brief | While there is a growing awareness in Australia of prescription opioids as powerful and potentially addictive painkillers, there are a range of other physical, mental and social side effects the public is largely unaware of.Our idea was to use cinematic storytelling to build a powerful narrative around these seemingly unrelated issues, before unexpectedly revealing opioids as the common cause.The result is a moving twist on a side effects awareness piece; an arresting 45-second film that explores the nature of loss through relationship breakdown, social isolation, crippling anxiety and impaired function.Emotive and suggestive, the multiple narrative threads provide connection points for a wide and diverse audience, capturing their attention before delivering our warning – opioids can take away more than pain. |
| Agency |
Showpony Advertising
|
| Campaign |
More than pain
|
| Advertiser |
ReturnToWork South Australia
|
| Brand |
ReturnToWork South Australia
|
| Posted | January 2021 |
| Business Sector | Institutional/Public Interest/Non-Profit Org.
|
| Story | 45 second film/advertisement created to expose the risk of dangerous physical and emotional side effects associated with the use of prescription opioids. Produced on behalf of Return to Work South Australia – a Government body responsible for helping injured workers get back to work. Given that many injured workers are prescribed opioids to manage their pain, they are a particularly at-risk group. The ad directs viewers to reachforthefacts.com.au, a dedicated website that provides useful information on the associated risks of prescription opioids. The site includes an on online dependency test, and alternative pain management options. |
| Media Type |
Television & Cinema
|
| Director |
Parris Mesidis
|
| Creative Director |
Rory Kennett-Lister
|
| Senior Creative |
Andy Scott
|
| Account Manager |
Carmel Alfano
|
| Account Director |
Ana Coelho
|
| Director of Photography (DOP) |
Emerson Hoskin
|
| Art Director |
Chris Kim
|
| Sound Design Company |
Justin Astbury
|
| Production Company Producer |
Micky Grant
|