Caroline Sparkes (Barker)

Caroline has spent over 20 years at agencies including Critical Mass, Huge, Momentum, EuroRSCG 4D Digital, Wunderman, M&C Saatchi and Lowe. She’s privileged to have introduced some of the world’s best brands into the agencies she’s worked for and thrives on blending the right talent to build winning teams. Caroline studied Chemical Engineering at Birmingham University and later Business Studies & Marketing at Staffordshire University. Caroline previously chaired the UK IPG Women’s Leadership Network whilst at Momentum & Huge and was on the Omniwomen committee whilst at Critical Mass. Outside of work, Caroline lives in Greenwich with her husband, sews infrequently, gardens haphazardly and rock climbs to relax. Caroline is also Chair of BIMA’s MarComms Council.