Title | The Forgotten Team |
Agency | Dentsu Creative |
Campaign | The Forgotten Team |
Advertiser | MEO |
Brand | MEO |
Date of First Broadcast/Publication | 2022 / 11 |
Business Sector | Personal Wireless Communication |
Story | Reports of corruption and human rights abuses during the construction of stadiums and infrastructure for the 2022 World Cup in Qatar made it a highly controversial event. More than 6,500 workers lost their lives due to bad working conditions, while thousands more were subjected to modern-day slavery.As the biggest broadcaster in Portugal and long-time sponsor of the national team, MEO questioned their responsibility. How could MEO fulfil all commercial obligations while upholding their ethical principles?The Forgotten Team is a bold tribute to the thousands of migrant workers who died for the 2022 World Cup. The Team’s jersey was inspired by the workers vests and Human Rights Act Article 4. Its members were made up of the 10.33 million people in Portugal. |
Media Type | Public Relations |
Art Director | João Mescas |
Art Director Assistant | Miguel Santos |
Assistant Director | Lourenço Fernades Thomaz |
Chief Creative Officer | Lourenço Thomaz |
Copywriter | Diogo Stilwell |
Designer | Tiago Rodrigues |
Director | Nuno ‘Ninja’ Mendes |
Editor | António Mendes |
Editor | Júlio Paixão |
Executive Creative Director | Ivo Purvis |
Executive Producer | Miguel Varela |
Director | David Infante |
Global Chief Creative Officer | Fred Levron |
Graphic Designer | Miguel Mateus |
Head of Design | Emanuel Serôdio |
Head of Digital | Gil Correia |
Head of Production | Martim Lemos |
Motion Designer | Márcio Valente |
Motion Graphics Designer | Miguel Reis |
Motion Graphics Designer | Márcio Valente |
Photo Producer | Filipa Martins |
Photographer | João Bettencourt |
Post-production Producer | Fernando Sousa |
Production Manager | Francisco Magalhães |
Account Director | Carla Vidal Marques |
Account Manager | Rita Morgado |
Chief Executive Officer (CEO) | Tomas Froes |
Head of Strategy | Patrick Stilwell |
Head of Studio | Paulo Jorge |
PR manager | Veronique Evans |
PR manager | Vickie Fawcett |
Producer | João Marques |
Producer | José Maria |
Producer | Celina Morais |
Producer | Cláudia Costa |
Strategist | Afonso Magro |
Strategist | Manuel Corte-Real |