About me
As CEO of kbs+ New York, Ed Brojerdi has built a reputation for leveraging invention to redefine the traditional notions of branding and storytelling. He has delivered many successful invention-based marketing campaigns for brands, including BMW, Harman, Nike and Puma and uses emerging technologies and agency-led digital innovations to create fresh work with a progressive and original focus.
Ed was named one of Ad Age’s 40 Under 40 and recognized as an Agency Innovator by Internationalist Magazine in 2013. He’s previously spoken at events including SXSW, Advertising Week and 4A’s CreateTech. In addition, his work has been recognized by Adweek, The One Show, Webby Awards and Communication Arts.
Ed’s deep expertise in the field of creative technology coupled with his invention-first mindset has led to enormous growth for kbs+ and propelled him to his new role as CEO. Ed originally joined the kbs+ team in 2010 as the agency’s Chief Creative Technologist before assuming the role of Co-Chief Creative Officer and President. He also leads the next generation of IP coming out of the agency including a custom-color nail polish product that has inspired creativity and entrepreneurship within the agency ranks.
With over fifteen years of experience on blue-chip brands, Ed brings a progressive, digital focus into the agency environment. He began his career at the Interpublic Group of Companies (IPG), overseeing the global digital application development teams. Prior to kbs+, he was Co-Founder and COO of SPLIT, a creative technology organization at IPG.
