Title | The road to |
Agency | Havas Productions |
Campaign | The road to |
Advertiser | Peugeot |
Brand | Peugeot |
Date of First Broadcast/Publication | 2015 / 6 |
Business Sector | Cars |
Tagline | the road to Roland Garros never ends |
Story | Peugeot is one of the biggest sponsor of the French open. To close the 2015 edition Havas France link directly the brand to the sport by symbolising a road with a close up of a tennis ball |
Media Type | Newspaper |
Creative Director | Kevin Nugeron |
Creative Director | Maxime Trenton |
Creative Team | Kevin Nugeron |
Creative Team | Maxime Trenton |
Managing Director | Yann le Prado |
Account Executive | Sylvia Guenot |
Media Planner | Karine Guggenheim |
Media Planner | José Da Silva |
Brand Director | Isabel Salas Mendes |