José Da Silva
Account Director, Media at Havas Paris
Puteaux, France
TitleThe road to
Agency
Campaign The road to
Advertiser Peugeot
Brand Peugeot
Date of First Broadcast/Publication 2015 / 6
Business Sector Cars
Tagline the road to Roland Garros never ends
Story Peugeot is one of the biggest sponsor of the French open. To close the 2015 edition Havas France link directly the brand to the sport by symbolising a road with a close up of a tennis ball 
Media Type Newspaper
Creative Director
Creative Director
Creative Team
Creative Team
Managing Director
Account Executive
Media Planner
Media Planner
Brand Director

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