Blue Cross Norway - "The Office Christmas Party Tale"

ANTI Oslo, Norway

1154

Title	The Office Christmas Party Tale
Brief	Heavy consumption of aquavit, beer and wine, in order to break down social barriers between colleagues, is the Norwegian «julebord» (office Christmas party) in a nutshell.The «julebord» a nice tradition, but for those who like to have great party without, or with limited consumption of alcohol, it could turn out to be a truly claustrophobic and uncomfortable occasion.Statistics shows that over 30% of employees feel disturbed by drunk colleagues during a "julebord". And 50 % of us think we drink too much during this particular event.This ad from Blå Kors (Blue Cross Norway), posted in social media right before the «julebord» season peak, explores how typical «julebord»-behavior would both feel and look like in a normal everyday office setting. According to audience feedback, the outcome is quite hilarious, quite tragic, and, sadly, quite to the point.
Agency	ANTI
Campaign	The Office Christmas Party Tale
Advertiser	Blue Cross
Brand	Blue Cross Norway
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Posted	December 2020
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Web Film
Copywriter	E..l Ha....nd Subscribers Only
Art Director	S...re ..�e Subscribers Only
Copywriter	A...ea L...ken Subscribers Only