About me
Nic founded Above+Beyond in August 2012, with business partner David Billing. Above+Beyond specialises in brand response advertising activity for a broad range of client brands including Amazon, LOVEFiLM, and Betway.
The two founders had previously worked together at boutique agency, Creative Partnership. There, Nic was a Board Director responsible for business development. During his tenure, he spearheaded the diversification of the company’s services and client portfolio.
Prior to this, Nic was owner of Perfunktory – a pioneering digital agency whose clients included Egg, Channel 4 and British Airways.
Sector Experience
My Work
SEE ALL WORKFootball (40s)
- BRAND:
- Betway
- AGENCY:
- Above+Beyond
Football (30s)
- BRAND:
- Betway
- AGENCY:
- Above+Beyond
Positions
Partner, Chief Operating Officer
London, United Kingdom
September 2012 - Present (12 years 3 months)
Above+Beyond is a creative agency for the audience age.
We create cultural connections between brands and their audiences.
Coming from music, film, PR and advertising, we are creative entrepreneurs always striving to find better answers.
We have been an IPA member since 2013 and this year were listed 37th in Campaign's Top 100 Agencies.
We create cultural connections between brands and their audiences.
Coming from music, film, PR and advertising, we are creative entrepreneurs always striving to find better answers.
We have been an IPA member since 2013 and this year were listed 37th in Campaign's Top 100 Agencies.
Football (40s)
- BRAND:
- Betway
- AGENCY:
- Above+Beyond
Football (30s)
- BRAND:
- Betway
- AGENCY:
- Above+Beyond
Director of Business Development
London, United Kingdom
December 2008 - February 2012 (3 years 2 months)
Spearheaded the diversification of this leading entertainment marketing company’s portfolio of clients. Major campaign wins included Avatar for 20th Century Fox and Harry Potter and the Deathly Hallows for Warner Brothers.
Developed additional revenue streams including a digital campaign division and point-of-sale department.
Led the agency's drive into new, non-film advertising, devising business-winning pitches for LOVEFiLM, Wargaming, Win Technologies and more.
Developed additional revenue streams including a digital campaign division and point-of-sale department.
Led the agency's drive into new, non-film advertising, devising business-winning pitches for LOVEFiLM, Wargaming, Win Technologies and more.
Head of Home Entertainment
London, United Kingdom
February 2004 - December 2008 (4 years 10 months)
Established a new division for the firm. Oversaw the growth of the division to the point where it was billing 50% of the company's sales.
Director
Perfunktory Group
November 2001 - December 2003 (2 years 1 month)
A pioneering digital media agency. Key accounts included Prudential's Egg brand, Channel 4 and British Airways.
