Peter graduated with an MBA in his native Vienna and has worked ever since in the communications industry, mostly on the agency side.
He is a true cosmopolite who has lived and worked in Vienna, Los Angeles, Amsterdam, Paris and London where he managed numerous global and pan-European brands.
Not least because of his background, he has a great knowledge of what it takes to succeed as a brand when crossing borders and transcending cultures while being relevant to local markets.
Peter joined VCCP in 2004 and is responsible for the international business of the agency.