About me
Doug represents some of the nation's leading PR, advertising and digital agencies to define their purpose, sharpen their positioning and develop go-to-market strategies that ignite their growth. The consultant to the consultants.
Prior to founding The Doug Spong Co., he was the founder, president and managing partner of Carmichael Lynch and Spong, a four-time "Agency of the Year," two-time "Creative Agency of the Year" and perennial "Best Places to Work."
2013 PRSA Gold Anvil award for lifetime achievement. Elected to PRSA's College of Fellows. 2011 SABRE Individual Achievement Award. 2011 Alumni Merit Award from Iowa State University. 2011 Donald G. Padilla Award from Minnesota PRSA.
Client experience: Arc'teryx, Arla Foods, Amana, American Standard, Atomic, Bath & Body Works, BRP Evinrude, Calphalon, Chris-Craft, Formica, Four Winns, General Mills, Harley-Davidson, Hearth & Home Technologies, Ingersoll Rand, Jack Link's Meat Snacks, Jenn-Air, Jennie-O Turkey, Levolor, Masonite, MasterBrand Cabinets, Maytag, Michael Graves Architecture and Design, Minn Kota, Minnesota Office of Tourism, Minnesota State Lottery, Nestle, Polaris, Post Consumer Brands, Rapala, Rubbermaid, Schwan's, Sherwin-Williams, Smartwool, SUPERVALU, Target, Thermos, Trane and White Wave Foods.
Specialties: public relations; advertising; digital; integrated marketing; social engagement; content creation; corporate reputation; crisis and issues management; litigation support; M&A communications; employee engagement; C-suite leadership enhancement; change management; and corporate social responsibility.
Adjunct instructor in the School of Journalism at the University of Minnesota.
Board memberships: Iowa State University College of Liberal Arts and Sciences; University of Minnesota School of Journalism Professional Master's in Strategic Communication; Adopt A Classroom; and Page Education Foundation.