Born in Brooklyn and raised in Australia, Tony has spent the last 10 years working his way around the world turning data into strategy. With a degree in statistics and a background in strategy he believes in bringing numbers and ideas together to help brands grow.
In Sydney, he was the analyst behind 4 Advertising Effectiveness Awards (Effies) and the creative thinker that won a Account Planning Group (APG) ‘Best Use of Data’ award for one of Australia’s largest banks. While working in as a Strategy Director in London he helped Wunderman redefine the data strategy for one of its largest global businesses. He also freelanced with data visualization company, JESS3, helping make data tell stories. In his travels he’s crunched data for many types of brands – including Finance, Auto, CPG, Alcohol, Tech and Entertainment.
In a past life, Tony played top grade Rugby, but these days he’s an aspiring Yogi, runner and teacher.