About me
An Ex-Accenture consultant with a Global MBA degree; I am obsessed with marketing and brand management. I have an analytical consulting background with experience orchestrating cross-functional teams on complex projects. I currently work for Grupo Bimbo as a brand manager for US Takis portfolio. I possess strong analytical skills, strategic thinking, leadership and creativity which have allowed me to make a meaningful impact in an organization.
Sector Experience
My Work
SEE ALL WORK¡Campfuego!
- BRAND:
- Takis
- AGENCY:
- Pereira O'Dell
¡Pigeon Xplosivo!
- BRAND:
- Takis
- AGENCY:
- Pereira O'Dell
¡Mucho Danger!
- BRAND:
- Takis
- AGENCY:
- Pereira O'Dell
Positions
•Lead the aggressive growth of Takis, delivering $178 million Total US brand sales (+19% vs YA) and rising to the #3 brand in the $1B Corn Chip subcategory.
•Led the launch of Takis XtraHot and Takis Zombie, which resulted in xAOC +2.1% vs YA. Won 2014 Nielsen Innovation Award.
•Spearheaded the multi-stage development of Takis Xplosion including concept, market strategy, business analysis, flavor, test marketing, and commercialization, which resulted in +7.8% vs YA.
•¡Pigeon Xplosivo! - AdForum - Ad of the Day
http://www.adforum.com/agency/6647642/creative-work/34517554/el-big-bang/takis
•Led the launch of Takis XtraHot and Takis Zombie, which resulted in xAOC +2.1% vs YA. Won 2014 Nielsen Innovation Award.
•Spearheaded the multi-stage development of Takis Xplosion including concept, market strategy, business analysis, flavor, test marketing, and commercialization, which resulted in +7.8% vs YA.
•¡Pigeon Xplosivo! - AdForum - Ad of the Day
http://www.adforum.com/agency/6647642/creative-work/34517554/el-big-bang/takis
Education
Masters in Business Administration
August 2011 - June 2013 (1 year 10 months)
Bachelors of Science Electrical Engineering
August 2000 - December 2004 (4 years 4 months)
