I was responsible for leading and actively managing one of the biggest African advertising agencies on a day-to- day basis in driving the vision to become a fully-integrated world class agency with digital and technology at the heart of it. We were single-minded in our quest to become one of the most creative companies in the world. My key clients were Standard Bank, Nissan, Distell, Appletiser, Sasol and Tiger Brands to name a few.
In leading a multi-award winning creative agency, my role was to rethink, reshape and rewire brands strategically to ensure they can deliver on their potential and beyond.
I had the privilege to help build the business model, insights tools and business / marketing intelligence products as well as provide business support to this talented Agency
Surrounded by great people, I built RedCube Agency to be in top 5 brand PR agencies in under 5 years, where we strategically challenged brands through creative interventions, to embrace the always-on conversation both in digital world and the real...