Alejo Santos
Partner / Editor at MVP Editorial
Buenos Aires, Argentina

Alejo Santos Interview(s)

PHNX Jury Interview 2024

Why did you think it was important to join the PHNX jury this year?
I just love commercials and love the idea of be juror of the best craft in the industry
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Will be interesting
What do you think of the idea of free entry until the shortlist stage?
Vanguard, money it's no longer a barrier to compite
How would you define the perfect PHNX Awards winner?
I'll let you know when I see it
What is having the biggest impact on creative trends at the moment?
A.I. A.I. A.I., not sure if it's a good impact yet
Who would you nominate as your two or three “creatives of the year”?
Gut BA team, Gut LA team, Mischief team.
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