Stalin Segovia Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
Because it is a very inclusive festival where the entire advertising industry in the world is allowed to participate, which I think is great and very empathetic on the part of the organization.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Think it's great because we can view criteria from various angles and determine if a creative piece is also effective and obtained results that deserve to be awarded.
What do you think of the idea of free entry until the shortlist stage?
It is an excellent opportunity for all agencies in the world to participate and if they are preselected they can pay the registration fee.
How would you define the perfect PHNX Awards winner?
The perfect winner would be whoever completes a neat piece that helps solve a global or local problem in their country.
What is having the biggest impact on creative trends at the moment?
Now the environment and food.
Who would you nominate as your two or three “creatives of the year”?
Nominated David Droga, Chacho Puebla and Anselmo Ramos
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