James Vincent

President International at TBWA\Worldwide

Los Angeles, United States

About me

James is a passionate builder of brands. He currently advises and partners with CEO's and CMO's of 21st Century brands. His experience helping to build the worlds most loved brand Apple, working directly with Steve Jobs every day for over a decade gives him a unique perspective on Brands, and on constructing the narrative for ground-breaking Products.

After building Media Arts Lab uniquely for Apple, he now builds and leads teams of world-class talent, modeled uniquely around the challenges faced by world's most disruptive companies today. He is currently advising and partnering with Airbnb to help forge a lasting cultural impact through brand experiences and community-driven behaviors.

Originally from the UK, he's a graduate of the London School of Economics and lived and worked in New York before moving to Los Angeles. He lives in Venice with his wife Marie, an art director, and their two children Leo (9) and Manon (6).

Skills

Sector Experience

Online Travel & Reservation Services

People I worked with

Maryam Ohebsion

Associate Director, Business Affairs

Saatchi & Saatchi

Gus Mejia

Traffic

TBWA\Chiat\Day Los Angeles

Global Marcom Manager

TBWA\Chiat\Day Los Angeles

Alessandra Cuetara

Gloabl Marcom Manager

TBWA\Chiat\Day Los Angeles

My Work

SEE ALL WORK

Don’t Go There Live There

BRAND:

Airbnb

AGENCY:

TBWA\Chiat\Day Los Angeles

Positions

President International

TBWA\Worldwide

June 2014 - Present (10 years 6 months)

Description

As President - International, James is responsible for building new Brand Partnerships. Advising and partnering with the CEO's & CMO's of some of the worlds most ambitious 21st century companies. Building on experience creating Media Arts Lab for Apple that complemented Apple's uniquely challenging culture of innovation.

Currently advising and helping to lead the Chiat/Day/LA team on Airbnb. Working directly with CEO Brian Chesky & CMO Jonathan Mildenhall to forge the brand campaigns & community-driven behaviors that make them such an important company today.

President & Co-Founder

Media Arts Lab (Apple)

January 2006 - June 2014 (8 years 5 months)

Description

President & co-Founder of Media Arts Lab, with Lee Clow & partners, as the unique brand agency partner for Apple. Worked directly with Steve Jobs to expand the agency relationship as the sole external agency partner. Expanded MAL from 40 person account in LA to a global, multi-service unique network with 600 people and 14 offices, initially to launch iPhone across the globe in 2007. Intimately involved in creating the product launch campaigns for 6 versions of iPhone, the Mac vs PC campaign and iPad launch.

Managing Director - Apple

TBWA\Chiat\Day Los Angeles

Los Angeles, United States

January 2000 - January 2006 (6 years)

Description
Work

Managing Director of the global Apple account. Led and built out a global account team, just-in-time production capabilities, media partnerships and a lock-step cadence with Apple that involved weekly marcom meetings with Apple's CEO and senior Marketing staff. Worked directly with Steve Jobs and Jony Ive on strategies and campaign ideas for product introductions for iPod (Silhouettes, Shuffle, & Nano) and iTunes.