Director
at
PRODCO
| Title | FREEDOM |
| Brief | “They say there’s no method in your madness,” says the voiceover. “But who ****ing cares? You’re at home!” The spot for iconic home improvements brand Hornbach celebrates the freedom that comes with working on a project in your own four walls. Try, fail, start from scratch: “Celebrate your arrogance. There’s a beast inside of you.” Strip naked if you want. Your project is yours alone. |
| Agency | HeimatTBWA\ |
| Campaign | FREEDOM |
| Advertiser | Hornbach. Bau- & Gartenmärkte |
| Brand | DIY |
| Posted | November 2017 |
| Business Sector | Household Products & Maintenance |
| Story | Under the claim “FREEDOM” HORNBACH and HEIMAT celebrate freedom within the privacy of one’s own four walls , the last bastion of individual action. A place where the DIY enthusiast can really go all out. A place without any external rules or regulations. |
| Media Type | Television |
| Creative Director | Guido Heffels |
| Copywriter | Nicolas Blättry |
| Art Director | Jared Leistner |
| Production Company | Anorak |
| Director | Ian Pons Jewell |
| Production Company Producer | Ulrika Åkerlind |
| Agency Producer | Kerstin Heffels |
| Chief Creative Officer | Guido Heffels |