I'm a Creative Director at The Monkeys, Sydney, where they let me get away with a lot of fun things.
Things like bringing a mormon, a hare krishna, a bikie and a few hundred other people on top of a cliff for a lamb barbeque to highlight the lack of diversity on TV. Or working with glassblowers to create a series of unique vines to house a wine collection with a pedigree. Or revealing the secret stories of household items for IKEA.
I like solving strategic problems and finding new ways to tell a brand's message, drawing on human truths and the world of wonderful things we see around us every day.
I'm lucky to work with many brilliant creative people at The Monkeys and have also helped tutor a bunch of new ones for AWARD School, 5 of our students made it into the top ten and one in the top three.
In previous lives, I have worked as an illustrator, a designer, a food reviewer, before longer stints at Vogue Magazines, Wieden + Kennedy London and Publicis Mojo Melbourne.
My work has been awarded worldwide and appeared in places like the D&AD annual, TIME Magazine, a NSFW magazine sealed section and an East London footpath.
Say hello at barbarahumphries@gmail.com
Folio and awards via website.