Felix Pfannmüller
Creative Director at HEIMAT Berlin
Germany
TitleProject Germany
BriefThe German Pavilion at the Venice Biennale is a notoriously austere building created during the Nazi era. But times have radically changed – and during the refugee crisis Germany proved that it is one of the world’s most open countries. To capture this spirit, home improvements retailer Hornbach went to work on the pavilion, literally opening it up and letting the light flood in. The facelift took place under a Hornbach banner, even though advertising at the biennale is normally forbidden. Intriguing social media posts captured the work in progress. On May 27, all was revealed: a pavilion open to everyone.
Agency
Campaign Project Germany
Advertiser Hornbach. Bau- & Gartenmärkte
Brand Hornbach DIY Home Improvements Superstores

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedNovember 2016
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Chief Creative Officer G...o H....ls Subscribers Only
Creative Director T...sa J..g Subscribers Only
Art Director F...x Pf......ller Subscribers Only
Copywriter M...on F....er Subscribers Only
Account Supervisor ..m Ho.....tter Subscribers Only
Account Manager Fr.....ka L...en Subscribers Only

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started