Title | Valspar Colors Le Blanc |
Agency | Change, an FCB alliance |
Campaign | Valspar Colors Le Blanc |
Advertiser | Valspar |
Brand | Valspar |
Date of First Broadcast/Publication | 2022 / 6 |
Business Sector | Paints, Wood Protectors, Paint Brushes, Adhesives |
Story | To highlight its arrival in France, Change relied on Valspar's unique promise: "colour you can trust" with the brand's money-back guarantee if you’re not satisfied with your choice. To create an echo around this launch, Valspar invested the French town of Le Blanc in the Centre-Val de Loire region and gave it some colour ! How ? By offering the commune of Le Blanc the opportunity to brighten its colours. Valspar has coloured the walls of Le Blanc: schools, gymnasiums, housing estates, bedrooms, everything has been done to bring colour and cheerfulness to the town. Change agency is advising the Valspar paint brand on communication and is orchestrating its launch in France exclusively at Castorama. |
Media Type | Television |
Length | |
Executive Creative Director | Samy Benama |
Executive Creative Director | Damien Guiol |
Copywriter | Emile dOrsay |
Art Director | Basile Protat |
Associate Art Director | Benjamin Lange |
Head of Production | Elodie Andurand |
General Director | Laure Poquet |
Associate Director | Vincent Touchard |
Account Director | Julien CASSAR |
Production Company | HVH Productions |
Director | Stéphane Barbato |
Production Company Producer | Boris Vassalo |
Head of Production | Charles Pugliesi-Conti |
Sound | THE Sound Production |