My Latest Work
SEE ALL WORKCan you hear the colors?
Pool
The Wig
Mountain Yoghurt
About me
One of the most awarded Creative Directors in the region of South Eastern Europe, Svetlana has started working in advertising while still a student of the Faculty of Philosophy in Belgrade. For the past 20 years, she has held Creative Director positions in some of the most creative regional agencies and had a chance to create memorable campaigns for a wide variety of global and local brands from all industries.
She is a returning member of European and regional juries, including Epica Awards, Golden Drum and NY Festivals.
Parallel to her career in advertising, she was also the editor-in-chief of an awarded magazine for art & advertising in English language, distributed all over Europe and a certified trainer for Dr. De Bono's creative thinking techniques/
Today, she is a founder of No Agency, an innovative form of creative company that aims to change the way of cooperation between clients and creatives. In her free time, she makes documentary movies.
Skills
- Creative Direction
- Creative Strategy
- Advertising
- Integrated Marketing
- Copywriting
- Art Direction
- Brand Development
- Digital Marketing
- Corporate Identity
- Marketing Communications
- Corporate Branding
- New Media
- Online Marketing
- Logo Design
- Writing
- Interactive Advertising
- Graphic Design
- Social Media Marketing
- Brochures
- Public Relations
- Creative Writing
- Corporate Communications
- Visual Communication
- Blogging
- Social Media
- Marketing Strategy
- Concept Development
- Posters
- Creative Development
- Photoshop
- Online Advertising
- Digital Media
- Art
- Editing
Sector Experience
Positions
Creative Director
Scholz & Friends
February 2015 - Present (9 years 11 months)
Responsible for the agency's creative output - from creating, selecting and improving concepts to client presentations and overlooking of ideas execution and production. Leading creative team and brainstorming sessions. Close cooperation with production companies and freelance talents. Representing the agency in international advertising festivals as a member of the jury.
Creative Director
Beograd, Serbia
February 2015 - Present (9 years 11 months)
Responsible for the agency's creative output - from creating, selecting and improving concepts to client presentations and overlooking of ideas execution and production. Leading creative team and brainstorming sessions. Close cooperation with production companies and freelance talents. Representing the agency in international advertising festivals as a member of the jury.
Can you hear the colors?
- BRAND:
- Sonochrome
- AGENCY:
- Scholz&Friends Belgrade
Spotter
Spotted by Locals
June 2014 - Present (10 years 7 months)
Writing about interesting, hidden and off the beaten track places in Belgrade that have a personal importance for me.
Spotter
Spotted by Locals
June 2014 - Present (10 years 7 months)
Writing about interesting, hidden and off the beaten track places in Belgrade that have a personal importance for me.
Editor in chief
New Moment magazine
October 2010 - Present (14 years 3 months)
Coming up with the concept (theme) of each issue and then developing from there the creative direction and content. Selection and contact with contributors, working closely with each of them on their submissions. Concept of the cover page and overlooking of the design and art direction.
Coming up with the concept (theme) of each issue and then developing from there the creative direction and content. Selection and contact with contributors, working closely with each of them on their submissions. Concept of the cover page and overlooking of the design and art direction.
Creative Director
New Moment New Ideas Company Y&R
2008 - February 2015 (7 years 1 month)
Leading creative team; creating, selecting and improving concepts that will be presented to clients; responsible for the agency's creative output; client presentations; overlooking production and execution of ideas; representing the agency in international advertising festivals as a member of the jury.
Creative Director
Belgrade, Serbia
2008 - February 2015 (7 years 1 month)
Leading creative team; creating, selecting and improving concepts that will be presented to clients; responsible for the agency's creative output; client presentations; overlooking production and execution of ideas; representing the agency in international advertising festivals as a member of the jury.
Pool
- BRAND:
- Kielo
- AGENCY:
- New Moment New Ideas Company
Mountain Yoghurt
- BRAND:
- Bas Jogurt
- AGENCY:
- New Moment New Ideas Company
Responsible for the overall agency's creative output in copywriting. Writing of original copies for a wide range of international and local clients and creative translation/localization of copies for international clients. Concept development. Writing for print, TV, radio, PR and different promotional materials. Writing creative concept explanations in client presentations and presenting to the clients. Supervision and training of other copywriters.
Pool
- BRAND:
- Kielo
- AGENCY:
- New Moment New Ideas Company
Mountain Yoghurt
- BRAND:
- Bas Jogurt
- AGENCY:
- New Moment New Ideas Company
Responsible for the overall agency's creative output in copywriting. Writing of original copies for a wide range of international and local clients and creative translation/localization of copies for international clients. Concept development. Writing for print, TV, radio, PR and different promotional materials. Writing creative concept explanations in client presentations and presenting to the clients. Supervision and training of other copywriters.
Pool
- BRAND:
- Kielo
- AGENCY:
- New Moment New Ideas Company
Mountain Yoghurt
- BRAND:
- Bas Jogurt
- AGENCY:
- New Moment New Ideas Company
Copywriter
Saatchi & Saatchi
2001 - 2002 (1 year)
Writing of original copies for a wide range of international and local clients and creative translation/localization of copies for international clients. Concept development. Writing content for print, TV, radio, PR and other promotional material. Writing creative concept explanations in client presentations.
Writing of original copies for a wide range of international and local clients and creative translation/localization of copies for international clients. Concept development. Writing content for print, TV, radio, PR and other promotional material. Writing creative concept explanations in client presentations.
Education
MA, Sociology
I learned how to think critically and observe a subject from many different and opposing angles. Other that that, I was mostly drinking coffee, reading books and thinking what a hell was I going to do when I grow up.
Interdisciplinary studies
MA Sociology
Activities and Societies: Contributor to British Studies magazine in English language with features about arts and culture. Graduated with honors with the thesis "Advertising as Symbolic Communication - From Brainwashing to Brainstorming".
I learned how to think critically and observe a subject from many different and opposing angles. Other that that, I was mostly drinking coffee, reading books and thinking what a hell was I going to do when I grow up.
Other professional activities
PHNX Tribute 2020
Awards Jury Member
