About me
Award-winning Copywriter and Creative Director with experience both in offline and online advertising. Worked for multinational network and local independent agencies specialized in banking, confectionary&snacks, FMCG, automotive, personal care, baby food, beer, house textile, household cleaning. Motivated to be a strategic and visual thinker, doer, maker, storyteller, and great idea pursuer. Curious and passionate about understanding behavioral, technological, and transformational change. Interested in creativity, design thinking, human-centered design, and foresight. Holds a Master of Design degree from OCAD University, Toronto, and her research project explores Crossovers Between Creative and Futures Tools and Practices for Social Change, with a focus on Social Good Campaigns.
Skills
- Brand Strategy
- Design Thinking
- Creative Strategy
- Digital Strategy
- Integrated Marketing
- Advertising
- Creative Direction
- Digital Marketing
- Brand Development
- Copywriting
- Social Media Marketing
- Social Media
- Online Advertising
- Creative Writing
- Outdoor Advertising
- Radio Advertising
- Mobile Advertising
- Offline Marketing
- Online Marketing
- Foresight
- Strategic Thinking
Languages
- Turkish - Native
- English - Pro
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Creative Strategist
Freelance
Canada
January 2021 - Present (3 years 10 months)
Creative Strategist providing creative and strategic services on a project basis complemented by design thinking, innovation research methods, and foresight tools.
Creative Director
Istanbul, Turkey
October 2007 - March 2016 (8 years 5 months)
Responsible for leading creative teams and producing advertising campaigns for both conventional and digital platforms. Co-working for the development of creative strategies and production of creative ideas. Created and developed Eti Burçak-WWF Turkey collaboration campaigns on online and offline platforms to expand sustainable agriculture in Turkey. The project won Golden Effie in 2013 and represented Turkey in United Nation Development Assembly.Conducted TV, press and outdoor campaigns Eti Burçak digestive biscuits. Raised brand’s natural impression up to 98%.Wrote and led internationally aired Istanbul Shopping Fest 2015 campaign. Created and developed strategy for PopKek “Kekimi ye, beni yeme” re-launch campaign.Wrote and created TV commercials, press ads and outdoor campaigns for ETI (Paykek, Crax, Form, Popkek) Namet, Celik Motor, Ikinciyeni.Com, Unibaby. Led creative projects produced by the digital department in the agency. Developed online campaigns and applications for Eti Form, Eti Crax,TAC on social media platforms, microsites and mobile.
Copywriting and concept developing for financial and telecommunication sectors. Worked for local brands including Finansbank, Turk Telekom, TTNET, Filli Boya.
Creating and developing above the line campaigns. Responsible for multinational & national brands including Ford, Braun, Dove, Bebelac, Castrol, BP
Copywriter, Group Head
McCann Erickson
2004 (1 year)
Creating TV and press campaigns for Opel, Çokokrem.
Copywriter
Lowe and Partners Worldwide
2000 - 2004 (4 years)
Developing and creating TV campaigns, press-ads and outdoor marketing. Working for major multinational and national brands including Efes Pilsen, Unilever (Omo, Signal, Domestos, Cif, Sana) HSBC
Education
Master's
September 2018 - January 2021 (2 years 4 months)
Holds a Master of Design degree from OCAD University's Strategic Foresight and Innovation program. Her major research project explores Crossovers Between Creative and Futures Tools and Practices for Social Change, with a focus on Social Good Campaigns.
Other professional activities
PHNX 2022
Awards Jury Member
