123 asegúrate - "Liver"

Athos

Athos Santa Cruz de la Sierra, Bolivia

Brand: 123 asegúrate
Country: Bolivia

Advertiser: Nacional Seguros

Title	Liver
Agency	Athos
Campaign	A timely medical checkup could save your life
Advertiser	Nacional Seguros
Brand	123 asegúrate
Date of First Broadcast/Publication	2024 / 4
Tagline	Nacional Seguros, 123asegurate, athos, bolivia, pulmon, ultero, higado, liver, ulterus, lung
Story	Most people are reactive when it comes to taking care of their health. We only worry when something happens to us. Many people are unaware of the importance of disease prevention through a medical checkup, since diseases such as cancer, when detected early, have a solution. Time is a determining factor in the cure of many diseases. As an insurance company, Nacional Seguros, wants to be close to its customers and the general public with a message that represents the urgency of having a medical checkup and the importance of doing it frequently, because if we let time pass, in this race against the clock, it may be too late. A timely medical checkup could save your life. We created an hourglass in the shape of some of the most frequent organs where cancer can be activated (the lungs, the liver and the cervix). We also represented the fragility of the human body through a crystal that allows us to see how the sand of the clock advances, implying that every day we let go by counts.
Philosophy	A timely medical checkup could save your life. We created an hourglass in the shape of some of the most frequent organs where cancer can be activated (the lungs, the liver and the cervix). We also represented the fragility of the human body through a crystal that allows us to see how the sand of the clock advances, implying that every day we let go by counts.
Problem	Most people are reactive when it comes to taking care of their health. We only worry when something happens to us. Many people are unaware of the importance of disease prevention through a medical checkup, since diseases such as cancer, when detected early, have a solution. Time is a determining factor in the cure of many diseases.
Result	As an insurance company, Nacional Seguros, wants to be close to its customers and the general public with a message that represents the urgency of having a medical checkup and the importance of doing it frequently, because if we let time pass, in this race against the clock, it may be too late.
Media Type	Print
Chief Creative Officer	Fernando Fernandes
Chief Creative Officer	Pablo Jove
Creative Director	Ale Rojas
Art Director	Alvaro Cuentas Paredes
Art Director	Ruben Ruiz
Art Director	María Fernandez
Graphic Designer	Adrian Méndez Akamine
Graphic Designer	Luis Acha
Graphic Designer	Nicole Rivas
Graphic Designer	Estefania Roja
Graphic Designer	Val Montoya
Art Director	Fito Chipana Ramos
Copywriter	Victor William Mendez Ugarte
CONTENT MANAGER	Daniela Hernández
CONTENT MANAGER	Daphne Monroy
Head Of Planning	Rebeca Gutiérrez Gros
Head of Media	Ruben Antonio Escobar
Business Manager	Leslie Capobianco
Business Manager	Thalía Gonzáles
Business Manager	Maybeth Acevedo
Client executives	Katerin Mabel Vera Moreira
Client executives	Andres Barbery Roca