Eesti Haigekassa - "Matz "

Optimist Tallinn, Estonia

19458

Title	Matz
Brief	Estonians aren’t moving enough. Only 7% practice at least half an hour of health sports every day, while nearly a quarter of the population are not moving at all. We constantly hide behind pseudo-excuses: I don't have time, I'm not fit for training, it's expensive to practice. The result of this – significantly increasing our risk of getting heart disease. The aim of the Estonian Health Insurance Fund was to shake up the Estonian population and make them wonder about whether their excuses for not moving enough were really justified. The main hero of the campaign was a swimmer born with no hands and only one healthy leg, Matz Topkin, who trains six times a week.
Agency	Optimist
Campaign	More Active Than You
Advertiser	Estonian Health Insurance Fund
Brand	Eesti Haigekassa
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television & Cinema
Length	90 seconds
Creative Director	O...er L..p Subscribers Only
Project Manager	Ka.....iis Ni......ius Subscribers Only
Art Director	B...o P...ik Subscribers Only
Copywriter	O...er L..p Subscribers Only
Director	A...es M...ik Subscribers Only
Production Company	Ku.....ur F..m Subscribers Only