Jack's Point is a 1200 hectare (3000 acre) settlement in one of the most spectacular landscapes in the world - on the shores of Lake Wakatipu, just 15 minutes from Queenstown, New Zealand. The resort and golf course developers talk about 'tread lightly' in their design work, and we took that on board. With the website design for example, we wanted the brand to sit lightly amongst the landscape images.