Soho Basin is new, yet it's like the first days of popular skiing in the 1930's, when it was an adventure and a privilege to discover new runs.
Inspiration for the Soho Basin branding comes from an era when skiing was as much exploration as it was adventure. The brand team drew on design concepts popular in the 1930's to connect these inspiration points with this startup ski resort. We felt strongly that Soho Basin should by-pass the typical ski resort design ideas of the 70's and 80's, and draw a relationship with an era when skiing first became popularized.
Inspiration for the Soho Basin branding comes from an era when skiing was as much exploration as it was adventure. The brand team drew on design concepts popular in the 1930's to connect these inspiration points with this startup ski resort. We felt strongly that Soho Basin should by-pass the typical ski resort design ideas of the 70's and 80's, and draw a relationship with an era when skiing first became popularized.