Title | Follow The Arches - Next Exit |
Agency | Cossette |
Campaign | Follow The Arches |
Advertiser | McDonald's |
Brand | McDonald's |
Date of First Broadcast/Publication | 2017 |
Business Sector | Restaurants & Fast Food |
Story | Glimpses of the McDonald’s logo are used to create a minimal, globally-adaptable wayfinding system. |
Media Type | Outdoor/Out of Home |
Global Chief Creative Officer | Carlos Moreno |
Global Chief Creative Officer | Peter Ignazi |
Creative Director | Craig McIntosh |
Creative Director | Jaimes Zentil |
Creative Director | Guy Moore |
Art Director | Spencer Dingle |
Art Director | David Theroux |
Copywriter | Jordan Hamer |
Copywriter | Philippe Brassard |
Designer | Oleg Portnoy |
Designer | Corey Way |
Production Artist | Graham Washer |
Retoucher | Trevor Gauthier |
Studio Director | Raquel Mullen |
Account Coordinator | Megan Smith |
Account Executive | Valerie Mascarin |
Account Director | Nicole Bakker |
Account Director | Geoff Wilton |
SVP | Kathy McGuire |
Managing Director | Kathy McGuire |
Media Agency | OMD Toronto |
Production Company | Novus |
Chief Marketing Officer (CMO) | Antoinette Benoit |
Marketing Officer | Hope Bagozzi |
Senior Marketing Manager | Chuck Coolen |
Senior Manager, Advertising, Media & Partnerships | Solange Bernard |
Regional Marketing Supervisor | Andrew Mumford |