Simon Hjorth

The largest IT brands in the world leverage OneAffiniti for reaching over 2.5 million IT buyers every month. We help bridge the gap between companies like Lenovo, HP, Dell, Cisco and Microsoft and the reseller community. Through digital marketing, innovative content, promotions, and insights we develop relationships that keep IT partners stay informed and engaged with their customers.
Learn more on www.oneaffiniti.com

Oversees US expansion of 14-year-old Danish bike brand. Responsible for strategic planning, start-up development, operations management, marketing, positioning, pricing, advertising, sales, business development and contract negotiation. Explore on www.triobikeus.com

Oversees 20 brands and $4M office for $26M advertising agency. Responsible for strategic planning, marketing, brand and campaign development, business development, talent development and P&L. Manages 40 FTEs.

✺ Architected and implemented strategic business development infrastructure; grew YOY revenue by 25%.
✺ Established culture of accountability and continuous improvement; achieved 90% staff retention.
✺ Recruited and on-boarded 12 mid-senior level leaders; expanded client base from 7 to 14 in 12 months.
✺ Authored integrated campaign for new B2C client; achieved 600% ROAS, increased YOY revenue by 31%.
✺ Overhauled strategy and creative for B2B brand; raised MQLs by 48% without increasing annual spend.
✺ Won 17 local, 2 national American Advertising Awards (ADDYs); awarded “Best Place to Work” by Ad Age (2017).

Work with interesting brands like Implus (TriggerPoint, Harbinger, FuelBelt, Perfect Fitness, Balega, Forcefield, Sof Sole, YakTrax), HOLT CAT, Kestra Financial, CITGO, Smile Doctors, NationsHearing, The Long Center, The Trail of Lights, AFAM Capital, Dell Technologies, KMFA, Lighthouse Insurance, Prepared Insurance, Boomerang's Pies and USAA

Oversaw 4 global production hubs. Responsible for marketing, business and alliance development, account and client management, operations management, performance optimization and DCO practice. Managed 5 FTEs.

✺ Spearheaded DCO practice and team; won ongoing retainer, grew YOY revenue from $260K to $300K.
✺ Bolstered relationship with Akamai; facilitated expansion into Europe and Asia, grew YOY revenue by 25%.
✺ Developed and pitched offshore model to Isle of Capri; secured business, enabled 35% cost efficiency.