César Cadena

César started his career as a copywriter at Agencia-Central in 2008, working for brands such as Nissan, Alcatel and Colsubsidio.

A year later he moved to GS/Pardo, a boutique agency where he continued working for Alcatel, Colsubsidio and Radiopolis.

In 2011, he joined TXT Agencia Transmedia as a Senior Copywriter for Davivienda, Publimetro, Bolsa de Valores de Colombia and Transitions, where he won his first advertising awards.

A couple years later, he moved to Sancho BBDO as a Senior Copywriter for Grupo Éxito brands (Almacenes Éxito, Viajes Éxito, Seguros Éxito, Fundación Éxito). Later, he assumed the direction of some of these brands.

In 2017, he began working with the most important PepsiCo brands: Gatorade, Doritos, H2Oh! and Lay's. In 2019, he assumed as exclusive Creative Director for the company's food portfolio, working with brands such as Lay's, Doritos, Detodito, Natuchips, Choclitos, in local and regional market.

Currently he works as Creative Director for McCann Erickson Colombia, directing the brands Bimbo, Ara and Banco de Bogotá, one of the most important banks in the country.

In his career he has been recognized at festivals such as Cannes Lions, Effie Latam, Effie Colombia, Festival El Dorado and Youtube Awards.