My Latest Work
SEE ALL WORKNapoléon
La magicienne
La courtisane
La théorie du goûter
About me
Managing J. Walter Thompson in Paris : bringing the pionnering spirit to the French market. Previously : Strategic planner for advertising agencies (DDB, Ogilvy, Fullsix, Publicis Conseil...), I am also an entrepreneur (founder and CEO of Architurn.com and Trouvemoiunfreelance.com). Expertise: Marketing, advertising, CRM, Social Media, e-commerce, digital retail, business plan, business development, management, creativity, mobile, social-media, training ... Lecturer at Université de Cergy Pontoise and CELSA (Paris La Sorbonne).
Sector Experience
People I worked with
Paul-Emile Raymond
Art Director
J. Walter Thompson Worldwide
Adrien Mancel
Executive Creative Director
VML
Florent Depoisier
Executive Managing Director
J. Walter Thompson Paris
Thomas Derouault
Executive creative director / Managing director
J. Walter Thompson Paris
Adrien Dumont
Business Director
VML
My Work
SEE ALL WORKGravitas x L'Oréal
- BRAND:
- L'Oréal Professionnel
- AGENCY:
- Wunderman Thompson
Immunity Station by Actimel
- BRAND:
- Actimel
- AGENCY:
- Wunderman Thompson
La Danse
- BRAND:
- Activia
- AGENCY:
- Wunderman Thompson
La peinture
- BRAND:
- Activia
- AGENCY:
- Wunderman Thompson
Le pique-nique
- BRAND:
- Activia
- AGENCY:
- Wunderman Thompson
Le Vélo
- BRAND:
- Activia
- AGENCY:
- Wunderman Thompson
The Parisian Rendez-Vous
- BRAND:
- Le Drugstore Parisien
- AGENCY:
- Wunderman
#PoweredByDefiance
- BRAND:
- Diadora
- AGENCY:
- Wunderman Thompson
Matignon
- BRAND:
- Le Monde
- AGENCY:
- Wunderman Thompson
Positions
Managing Director and Strategic lead
Wunderman Thompson
Boulogne Billancourt, France
May 2016 - Present (8 years 6 months)
Virgile is Managing Director and strategic lead. He started his career in the world of Marketing Services before moving to Advertising. Being a digital native, he built his reputation around a strong and agile digital culture, managing global accounts on digital transformation and brand positioning for agencies like Publicis, Fullsix, Ogilvy…Virgile also launched successfully several start-ups on the french market.
#PoweredByDefiance
- BRAND:
- Diadora
- AGENCY:
- Wunderman Thompson
Matignon
- BRAND:
- Le Monde
- AGENCY:
- Wunderman Thompson
Développement durable
- BRAND:
- Le Monde
- AGENCY:
- Wunderman Thompson
Infos du matin
- BRAND:
- Le Monde
- AGENCY:
- Wunderman Thompson
Tendances de demain
- BRAND:
- Le Monde
- AGENCY:
- Wunderman Thompson
Flux Migratoires
- BRAND:
- Le Monde
- AGENCY:
- Wunderman Thompson
Flux Migratoires
- BRAND:
- Le Monde
- AGENCY:
- Wunderman Thompson
Progression du Bio
- BRAND:
- Le Monde
- AGENCY:
- Wunderman Thompson
Matignon
- BRAND:
- Le Monde
- AGENCY:
- Wunderman Thompson
Infos du Matin
- BRAND:
- Le Monde
- AGENCY:
- Wunderman Thompson
Flux Migratoires
- BRAND:
- Le Monde
- AGENCY:
- Wunderman Thompson
Tendances de Demain
- BRAND:
- Le Monde
- AGENCY:
- Wunderman Thompson
Développement Durable
- BRAND:
- Le Monde
- AGENCY:
- Wunderman Thompson
Human Search Engine / Right Search
- BRAND:
- Libération
- AGENCY:
- Wunderman Thompson
Lecturer for Master degree and MBA at CELSA - Université Sorbonne (Topic : Financial Strategy and Business plan creation + Communication in a digital world)
Co-Founder
Trouve Moi
November 2010 - Present (14 years)
Co-Founder and CEO of TROUVE MOI, editor of www.trouvemoiunfreelance.com
Global Director of Digital
Levallois-Perret, France
October 2014 - May 2016 (1 year 7 months)
Head of Digital for McCANN Worldgroup in Paris : managing the digital teams, offers and ressources. Building a strong and integrated digital offer to serve our clients and developp new-business
Global Digital Account director : Managing digital activities and digital integration for Nespresso across Interpublic network and McCANN Worldgroup (McCANN + MRM/McCANN + MullenLowe + Future Brand + Weber Shandwick...)
> Campaign development
> Digital Strategy
Global Digital Account director : Managing digital activities and digital integration for Nespresso across Interpublic network and McCANN Worldgroup (McCANN + MRM/McCANN + MullenLowe + Future Brand + Weber Shandwick...)
> Campaign development
> Digital Strategy
Co-founder
Architurn.com
December 2009 - April 2016 (6 years 4 months)
Co-founder and Managing director.
Architurn.com is an online based interior design studio. We work for individuals and companies on projects such as small appartments, offices, restaurants, villas...
Architurn.com is an online based interior design studio. We work for individuals and companies on projects such as small appartments, offices, restaurants, villas...
Strategic Planning and Digital Thinking for key accounts.
Worked with CAC 40 clients (BNP Paribas, Orange, AXA, L'Oréal) to achieve digital transformation and digital integration through trainings, strategic planning and out-of-the-box thinking.
Worked with CAC 40 clients (BNP Paribas, Orange, AXA, L'Oréal) to achieve digital transformation and digital integration through trainings, strategic planning and out-of-the-box thinking.
Head of Strategic Planning
BETC Fullsix
Levallois Perret, France
January 2012 - June 2013 (1 year 5 months)
Head of Digital Strategies, working for our clients (L'Oréal Professionel, Galeries Lafayette, Remi Martin, LABEL5, Coca-Cola Entreprises, Bonduelle...) with a team of strategic planners.
I created and managed the Social Media team, with social-media strategists and community managers.
I created and managed the Social Media team, with social-media strategists and community managers.
Head of Strategic Planning
GrandUnion
January 2012 - June 2013 (1 year 5 months)
Head of Digital Strategies, working for our clients (L'Oréal Professionel, Galeries Lafayette, Remi Martin, LABEL5, Coca-Cola Entreprises, Bonduelle...) with a team of strategic planners.
I created and managed the Social Media team, with social-media strategists and community managers.
I created and managed the Social Media team, with social-media strategists and community managers.
Strategic Planner
Levallois-Perret, France
April 2010 - May 2011 (1 year 1 month)
Building strong and efficient communication strategy for our brands. Brands : Working 360 (TV,Print,Web,CRM...) for Kia Motors France
Strategic Planner
OgilvyOne Worldwide
Paris, France
September 2008 - December 2009 (1 year 3 months)
Strategic Planning and Digital Strategy for world famous brands ( Louis Vuitton, IBM, Nestlé, Perrier...) inside Ogilvy Interactive group in Paris.
Creation of fully integrated campaigns in a wide range of sectors.
Creation of fully integrated campaigns in a wide range of sectors.
Managing on-line campaigns for local and global brands. Building strategies for product launches, to re-inforce brand images and to manage custommer relationship.
Web-based strategies and strategic recommandations for well-known brands such as Air France, Lipton, Bouygues Telecom...
Web-based strategies and strategic recommandations for well-known brands such as Air France, Lipton, Bouygues Telecom...
Account Executive
Rapp
Saint-Ouen, France
February 2007 - September 2007 (7 months)
Managing online/offline campaigns for Air France, Telecom Italia, Signal (Unilever)
Strategic Planning
Rapp
Saint-Ouen, France
February 2005 - August 2005 (6 months)
Intern at Rapp Paris (6 months)
> Managed studies about consumers on sociological aspects
> Worked with team of Art Directors to create advertisement
> Followed several advertising budgets for global brands ( NIVEA, Air France-KLM, Audi…)
> Managed studies about consumers on sociological aspects
> Worked with team of Art Directors to create advertisement
> Followed several advertising budgets for global brands ( NIVEA, Air France-KLM, Audi…)
Education
Master Degree Field Of Study Marketing and Branding Management
2004 - 2007 (3 years)
Master Degree - Marketing Services
2005 - 2006 (1 year)
Master Degree in Marketing with a major in Marketing Services
