| Title | #GuiltyTags |
| Brief | The GuiltyTags campaign has a chilling message about child murders: not only the murderer is to blame. The distracted social worker, the school principal who chose not to believe: every person in the life of an abused child is responsible for stopping the abuse before it’s too late. GuiltyTags tells the true stories of nine murdered children by creating a network of profiles of every “guilty” person, each tagged on the child’s photo. Through images and comments, we learn the details behind the murders and the role each person played. |
| Agency | McCann Paris |
| Campaign | #GuiltyTags |
| Advertiser | Innocence en Danger |
| Brand | Innocence En Danger |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Digital |
| Length | |
| More Information | Subscribers Only |
| Production Company | .A ..C P...s Subscribers Only |
| Executive Creative Director | Ri....do F....so Subscribers Only |
| Executive Creative Director | J...en Ch.....ini Subscribers Only |
| Creative Director | S�.....ien Bo....el Subscribers Only |
| Creative Director | ..y L...s Subscribers Only |
| Art Director | J...y C....es Subscribers Only |
| Copywriter | L...en Ha.....eld Subscribers Only |
| Strategic Planner | S...i R...vi Subscribers Only |
| Chief Executive Officer (CEO) | B...o T....nt Subscribers Only |
| Group Consultant | C...ne De.....tte Subscribers Only |
| Integrated Producer | A...ud L...ns Subscribers Only |
| Director of social media | Pi......ean B....rd Subscribers Only |
| Channel Planner | R...is La....de Subscribers Only |
| Brand Communications Manager | Is....le H...in Subscribers Only |
| Creative Excellence Manager | ..a B...y Subscribers Only |
| Digital Project Manager | Ch.....te Ba......uty Subscribers Only |
| Community Manager | H...y Rou.......rps Subscribers Only |
| Community Manager | A...ée To.....re Subscribers Only |
| PR Agency | W...r Sh.....ck . P...s Subscribers Only |
| Executive Producer | Jea......iel Sa.....aul Subscribers Only |
| Line Producer | V...ck L...r Subscribers Only |
| Production Company | NO.....EMO Subscribers Only |
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