Lauren Haberfield
Executive Creative Director at Edelman France
Paris, France
Title #GuiltyTags
BriefThe GuiltyTags campaign has a chilling message about child murders: not only the murderer is to blame. The distracted social worker, the school principal who chose not to believe: every person in the life of an abused child is responsible for stopping the abuse before it’s too late. GuiltyTags tells the true stories of nine murdered children by creating a network of profiles of every “guilty” person, each tagged on the child’s photo. Through images and comments, we learn the details behind the murders and the role each person played.
Agency
Campaign #GuiltyTags
Advertiser Innocence en Danger
Brand Innocence En Danger

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