Prajakta More (Prajakta Amladi )

An award-winning Creative Copywriter with Ogilvy, Dubai, Prajakta firmly believes that the best work transcends advertising and creates something far more valuable for people.

Her work is a prime example of integrating shared-value to bringing about that transformational impact. Her book: www.prajaktamore.me

In the past two years, she has been behind campaigns championing the cause of Gender Diversity in the workplace for Lenovo, a fundraising campaign for LIFE-SAVING cash assistance for Syrian refugees for UNHCR, and Lenovo's Ramadan campaign that helped migrant workers in the Middle East.

She has worked with some of the world's best-loved brands including Dove, The Economist, Nestle, Lenovo, UNHCR, Johnson's picking up awards at D&AD, Dubai Lynx, One Show, and Cannes Lions.

Prajakta is a founder of Blank Paper Project that celebrates artists and writers from around the world and their thoughts on blank paper. Today, Blank Paper Project attracts a diverse group of devoted readers from across the globe.