About me
Experienced leader in high-growth digital media, marketing, and partnerships; I hold a Master’s degree in Quantitative Management from NYU Stern.
Sector Experience
My Work
SEE ALL WORKWe're Listening - The Bil Arabi Documentary
- BRAND:
- The Launch Of Vice Arabia
- AGENCY:
- Vice Arabia
Hadia Time
- BRAND:
- Lenovo Middle East
- AGENCY:
- Ogilvy UAE
Positions
Director of VICE Digital - MEA
VICE Media
United Arab Emirates
October 2017 - Present (7 years 3 months)
- Leading the development, delivery and execution of audience lead media and content solutions across VICE’s digital ecosystem.
- Driving revenue and profitability against annual targets, as well as several delivery functions across creative solutions, media operations and program management.
- Working with the production team to ensure and maintain the quality and competitiveness of our content partnerships offering.
- Strategically approaching and creating plans for the growth and development of existing and potential large scale relationships from a short, medium and long term perspective.
- Driving revenue and profitability against annual targets, as well as several delivery functions across creative solutions, media operations and program management.
- Working with the production team to ensure and maintain the quality and competitiveness of our content partnerships offering.
- Strategically approaching and creating plans for the growth and development of existing and potential large scale relationships from a short, medium and long term perspective.
Head of Social
OSN
United Arab Emirates
February 2017 - October 2017 (8 months)
• Building the social strategy, team and operations across the MENA region.
• Managing a team that spans multiple content verticals across all of the main social platforms.
• Planning media bookings and operations across all verticals and platforms.
• Implementing and utilising the latest analytics and data visualisation tools to monitor and optimize content performance.
• Setting up KPI trackers and tools that monitor sales and content performance.
• Maintaining strong relationships with digital and social partners/platforms to ensure whitelisting of the latest offerings.
• Managing a team that spans multiple content verticals across all of the main social platforms.
• Planning media bookings and operations across all verticals and platforms.
• Implementing and utilising the latest analytics and data visualisation tools to monitor and optimize content performance.
• Setting up KPI trackers and tools that monitor sales and content performance.
• Maintaining strong relationships with digital and social partners/platforms to ensure whitelisting of the latest offerings.
Regional Operations Manager - MENA
Dubai, United Arab Emirates
August 2013 - February 2017 (3 years 6 months)
http://social.ogilvy.com/leaders/single/majd-abi-ali/
Named ‘Best Digital Consultancy in the World by the Holmes Report, Social@Ogilvy is a global, cross-discipline team of social experts from across all of Ogilvy & Mather's businesses. Majd’s role has him oversee the social media accounts in the MENA region and is responsible for growing the business and training the team.
Named ‘Best Digital Consultancy in the World by the Holmes Report, Social@Ogilvy is a global, cross-discipline team of social experts from across all of Ogilvy & Mather's businesses. Majd’s role has him oversee the social media accounts in the MENA region and is responsible for growing the business and training the team.
Hadia Time
- BRAND:
- Lenovo Middle East
- AGENCY:
- Ogilvy UAE
