Jaehwan Lee
Account Director at Cheil Worldwide
Seoul, South Korea
TitleHeat Tech Window Case Study
BriefBubble wrap, commonly used for packaging, became the medium of an advertisement that is actually warm: the Heat Tech Window. Just by applying the Heat Tech layer to a window, the room temperature rises by 2-to-3°C (3.6-to-5.4°F). 1)The air inside the bubbles blocks the heat conduction between the outside and inside, thus raising the temperature of the room. Just as Uniqlo's Heat Tech clothes insulate your body.
Agency
Campaign Heat Tech Window
Advertiser Uniqlo
Brand Uniqlo

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