Cinematography at Lzrd

MG HS - "MG HS - Everything and nothing like an SUV"

DDB Egypt

DDB Egypt Agouza-Giza, Egypt

1091

Brand: MG HS
Country: Egypt

Advertiser: MG Motor

Title	MG HS - Everything and nothing like an SUV
Agency	DDB Egypt
Campaign	Everything and nothing like an SUV
Advertiser	MG Motor
Brand	MG HS
Date of First Broadcast/Publication	2022 / 4
Business Sector	Four Wheel Drive, SUV(Sports Utility Vehicle)
Tagline	Everything and nothing like an SUV
Story	HS will definitely give you the wrong first impression, from the outside it’s a cool looking SUV, with the right ground clearance and boot space, yet the moment you step inside that’s when you are truly flabbergasted. With it’s unexpected premium material, sporty seats , the feel of the alcantara, leather paddings and not to forget the red button sitting right under your finger tips, completely transforming the car from the normal SUV you thought it was to the real face of craziness it’s been hiding underneath. It’s a mix of personalities that leaves you confused.. what is this car!
Philosophy	MG HS might look like your typical SUV, spacious, safe and elevated yet it hides an aggressive turbo motor power under that tiny red button on your steeling wheel that unleashes its true power. Which could be deceiving for normal customers
Result	It's not for everyone
Media Type	Television
Length	85 seconds
Market	Egypt
Executive Creative Director	Hamba
Creative Director	Sherif Doss
Director	Hamba and Doss
Director of Photography (DOP)	Victor Credi
Chief Executive Officer (CEO)	Basel El Deeb
Account Director	Dalia Khairy
Account Management Supervisor	Karim Abou Eldahab
Editor	Ahmed El Sherbini
Colorist	Karim Mira
Executive Producer	Shady Amir
Sound Designer	Khaled Hamdy
Wardrobe / Stylist	Nada Khedr