Jörgen Berglund
Creative Director at Volt
Stockholm, Sweden
TitleWe Go All the Way
BriefAs the debate raged in the U.S. over transgender people serving in the military, following President Trump's proposed ban, The Swedish Armed Forces delivered a clear message about LGBT rights during the Pride Festival in Stockholm. Part of the army's job is to protect everyone's right to enjoy love and self-expression. The message was unambiguous: we are prepared to go all the way.
Agency
Campaign We Go All the Way
Advertiser Försvarsmakten (The Swedish Armed Forces)
Brand Swedish Armed Forces

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PostedNovember 2017
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