Title | We Go All the Way |
Brief | As the debate raged in the U.S. over transgender people serving in the military, following President Trump's proposed ban, The Swedish Armed Forces delivered a clear message about LGBT rights during the Pride Festival in Stockholm. Part of the army's job is to protect everyone's right to enjoy love and self-expression. The message was unambiguous: we are prepared to go all the way. |
Agency | Volt |
Campaign | We Go All the Way |
Advertiser | Försvarsmakten (The Swedish Armed Forces) |
Brand | Swedish Armed Forces |
Posted | November 2017 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | |
Copywriter | P...er N...nd Subscribers Only |
Copywriter | D...el Ja.....on Subscribers Only |
Art Director | J...gen Be....nd Subscribers Only |
Art Director | J....na Jo.....ons Subscribers Only |
Photographer | H...ik Bo.....er Subscribers Only |
Account Director | M...n Al....st Subscribers Only |
Production Manager | C....la R....re Subscribers Only |
Account Planner | Co....ia W...el Subscribers Only |
Strategist | H...ik S...pe Subscribers Only |
PR Strategist | M....na L....on Subscribers Only |