| Title | The expired passport discount |
| Brief | When the pandemic subsided after two years and restrictions were lifted, millions of Swedes saw the chance to travel abroad again. Soon, almost as many realized that their passport had expired while sitting at home and that the queues to renew it were just as long as the pandemic itself. In this chaos Elite Hotels of Sweden turned desperation into salvation with a campaign that gave every frustrated person with an expired passport an exclusive discount at Elite Hotels of Sweden and a way to save the holiday. |
| Agency |
Volt
|
| Campaign |
The expired passport discount
|
| Advertiser |
Elite Hotels
|
| Brand |
Elite Hotels
|
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| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type |
Case Study
|
| Art Director |
Ch.....an J�.....sen Subscribers Only
|
| Copywriter |
J...n Su....rg Subscribers Only
|
| Creative Director |
J...gen Be....nd Subscribers Only
|
| Creative Director |
El....et F....er Subscribers Only
|