About me
はじめまして
I’m Antoine
I’m a strategic planner currently working in Paris.
My motto ? U.X. IS THE NEW BRANDING !
I think the best way for me to explain why is to meet you in person (and it will be a nice and passionate conversation).
I studied political science and journalism and have a Master Degree in marketing and communication. I’m also a gamer, a cat lover, a perfume junkie.
Also, there is one last very important thing I really need to talk about : I’m in love with Japan and japanese culture for years.
Let’s get in touch here, by mail (pastor.antoine@icloud.com) or on Twitter (@apastor__)
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Positions
- Helping brands to design their way forward : branding, digital strategy, UX strategy, content strategy, social media activations
- My clients :
> PSA - Free2Move
> Shiseido
> Hermès Maison
> Jeanneau (Groupe Bénéteau)
> Nina Ricci (Puig)
> Lancôme (L'Oréal Division Luxe)
> Placedestendances.com (Groupe Printemps)
- New Business :
> Erborian
> Groupama Immobilier
> Mugler
> Château Sainte-Roseline
> La Roche-Posay
- Creating, managing and coordinating the agency's blog : L'Oeil de Moscou.
A curated tool to understand and uncover the opportunities of advertising, marketing, digital and consumer trends : http://www.agencepoupeesrusses.com/loeil-de-moscou/
- My clients :
> PSA - Free2Move
> Shiseido
> Hermès Maison
> Jeanneau (Groupe Bénéteau)
> Nina Ricci (Puig)
> Lancôme (L'Oréal Division Luxe)
> Placedestendances.com (Groupe Printemps)
- New Business :
> Erborian
> Groupama Immobilier
> Mugler
> Château Sainte-Roseline
> La Roche-Posay
- Creating, managing and coordinating the agency's blog : L'Oeil de Moscou.
A curated tool to understand and uncover the opportunities of advertising, marketing, digital and consumer trends : http://www.agencepoupeesrusses.com/loeil-de-moscou/
Digital strategic planner
Paris, France
June 2013 - December 2015 (2 years 6 months)
- New business development / Leading competitive pitch responses : brief taking, writing strategic recommendations and tracking web production (UX & Creation)
- Brand planning / Helping brands to define, express and market themselves : brand repositioning, brand plan, e-reputation, content strategy, editorial strategy
- Strategic consulting and digital communication management / Providing companies with specific solutions to build their digital ecosystem : Ecommerce, eCRM, social media
- Usability and user-experience strategy (UX) / Providing insights from qualitative-data sources analysis. Identifying key issues with the online journey (experience map). Suggesting user interface design and user-centric services through use of data from customer behaviour.
My accounts :
> Beauty / Yves Rocher
> Corporate / Neuflize OBC (ABM AMRO)
> Retail / Saint Maclou
> Food / Quick
> Luxury / Bvlgari, Zenith
New business :
> Le Bon Marché
> Galeries Lafayette
> Miu Miu
> Cloudy Bay (Moët Hennessy)
> Armani Privé
> Level Shoe District Dubaï
- Brand planning / Helping brands to define, express and market themselves : brand repositioning, brand plan, e-reputation, content strategy, editorial strategy
- Strategic consulting and digital communication management / Providing companies with specific solutions to build their digital ecosystem : Ecommerce, eCRM, social media
- Usability and user-experience strategy (UX) / Providing insights from qualitative-data sources analysis. Identifying key issues with the online journey (experience map). Suggesting user interface design and user-centric services through use of data from customer behaviour.
My accounts :
> Beauty / Yves Rocher
> Corporate / Neuflize OBC (ABM AMRO)
> Retail / Saint Maclou
> Food / Quick
> Luxury / Bvlgari, Zenith
New business :
> Le Bon Marché
> Galeries Lafayette
> Miu Miu
> Cloudy Bay (Moët Hennessy)
> Armani Privé
> Level Shoe District Dubaï
Digital consultant
Eléphante
September 2012 - May 2013 (8 months)
- Start-up spirit and challenges
- New business development
- Project Management
My accounts :
> Beauty / L'Oréal Luxe (Biotherm, Lancôme)
> Retail / La Redoute
> Luxury / Delvaux
New business :
> Viktor & Rolf
> Diesel
> Moët&Chandon
- New business development
- Project Management
My accounts :
> Beauty / L'Oréal Luxe (Biotherm, Lancôme)
> Retail / La Redoute
> Luxury / Delvaux
New business :
> Viktor & Rolf
> Diesel
> Moët&Chandon
Digital content manager
Condé Nast France - Vogue.fr
January 2011 - September 2012 (1 year 8 months)
- Writing engaging content (beauty, fashion and art-de-vivre thematics) for Vogue Paris' digital media platforms
- Identifying key content category opportunities and managing the production, publication and sharing of that content across Vogue Paris digital platforms
- Contributing to the development of campaigns and creative content strategy
- Developing and maintaining structure to provide competitive 24/7 digital content coverage
- Collaborate with Sales team to develop digital content tailored for specific retailers (e.g. Vestiaire Collective, Net-A-Porter)
- Identifying key content category opportunities and managing the production, publication and sharing of that content across Vogue Paris digital platforms
- Contributing to the development of campaigns and creative content strategy
- Developing and maintaining structure to provide competitive 24/7 digital content coverage
- Collaborate with Sales team to develop digital content tailored for specific retailers (e.g. Vestiaire Collective, Net-A-Porter)
Project Manager
Ryswyck
June 2009 - January 2010 (7 months)
- In charge of Maison Martin Margiela’s first perfume's PR kit production
- 2010 Grand Prix Stratégies du Design award winning Agency
Accounts :
> Hermès
> L'Oréal Luxe (Biotherm, Diesel)
- 2010 Grand Prix Stratégies du Design award winning Agency
Accounts :
> Hermès
> L'Oréal Luxe (Biotherm, Diesel)
Education
Master Marketing & Communication des entreprises
2013 - 2014 (1 year)
