About me
COMMUNICATION + MEDIA + DIGITAL + DATA
Apres de nombreuses années en agence de publicité (Lintas) et agence media (Havas Media) et après avoir créé mon agence de communication événementielle, j'ai décidé de d'intégrer des agences média à taille humaine.
Bousculées par le digital, les marques ont besoin de réinventer leur communication. Elles recherchent des idées jamais vues et en phase avec leur plateforme stratégique, et surtout du ROI.
Le ROI est le KPI de pilotage des media !
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
1ere Agence media Direct Response TV d'Europe
L'agence media pionnière du e-commerce
L'agence media pionnière du e-commerce
Directeur Général
Promopress Media
June 2014 - March 2016 (1 year 9 months)
Mission
MEC
March 2013 - October 2013 (7 months)
Redressement de la prestation de service du client Paramount
Pitch Chanel
Pitch EDF
Pitch Chanel
Pitch EDF
Associate Director
Havas Media Network
Puteaux Cedex, France
August 2008 - September 2012 (4 years 1 month)
Media Consulting for Key accounts : Hyundai, Air France -KLM, Carrefour, Canal+, FDJ, Société Générale
Managment of 80 people, 20 direct reporting
In charge of transverse corporate projects : Digital, OOH
Develop billing and gross margin through New Business and New Services
In charge of Digital Leadership project to help Havas Media consultants to sell Digital Solutions : creation of 30 Digital Products, organisation of Digital Days ...
Managment of 80 people, 20 direct reporting
In charge of transverse corporate projects : Digital, OOH
Develop billing and gross margin through New Business and New Services
In charge of Digital Leadership project to help Havas Media consultants to sell Digital Solutions : creation of 30 Digital Products, organisation of Digital Days ...
Global Account Director
MPG Euromedia
January 1999 - July 2008 (9 years 6 months)
Create and Manage MPG Euromedia BU
Main Clients Carrefour, Air France, ING, Interparfum...
Main Clients Carrefour, Air France, ING, Interparfum...
International Media Director
Puteaux , France
September 1997 - December 1998 (1 year 3 months)
In charge of media strategy and buying WW for Air France, Alcatel, Louis Vuitton, Audemars Piguet...
Education
xecutive Master Communication - Communication 2.0 Grade Félicitations du jury
2012 - 2014 (2 years)
Marketing Management - Maketing, Finance, Analytics, Advertising and Communication
2002 (1 year)
DESS - Economics : Methods of investigation and decision criteria
1982 - 1987 (5 years)
Activities and Societies: Training CNRS
