| Title | The ad that aired once |
| Brief | Held annually on May 17, the day is a rallying event that aims to better the situation of LGBTQ2+ people all around the world.Our insight stemmed from a troubling statistic: every 23 seconds, a homophobic or transphobic comment is posted online. What is more alarming is that these comments are not acted upon, reported, removed. The issue is getting worse each and every day, and nothing suggests an improvement.To remind everyone that homophobia and transphobia are still very much present worldwide, our objective was to tackle cyberhomophobia and cybertransphobia and remind people that what would shock them in the real world is often ignored when it is being posted on social media. Our resulting idea was to create a confronting campaign that transposed online hate into “real-life” mediums, Radio being one of them. |
| Agency |
Rethink Communications Inc.
|
| Campaign |
The ad that aired once
|
| Advertiser |
Fondation Emergence
|
| Brand |
International Day Against Homophobia and Transphobia
|
Want to see all the credits ? this content is for subscribers only
Subscribe and get unlimited access.
Be inspired by the best creative work from around the world.
Subscribe
Already a Subscriber ? Log In
|
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Radio
|
| Executive Creative Director |
C...s S....es Subscribers Only
|
| Executive Creative Director |
..n G...s Subscribers Only
|
| Creative Director |
N....as Q....al Subscribers Only
|
| Art Director |
M...me S...é Subscribers Only
|
| Copywriter |
X...er B...s Subscribers Only
|
| Producer |
Ma......ère P...in Subscribers Only
|
| Strategist |
P...al Ro....er Subscribers Only
|
| Account Management |
A..x Le....re Subscribers Only
|
| Account Management |
C...ra .. P...y Subscribers Only
|
| Lead Engineer |
Fr....ois B�....ger Subscribers Only
|
| Sound |
S....os A...lo Subscribers Only
|
| Media Agency |
E...ce . Subscribers Only
|