Title | Electric Story |
Agency | POL Oslo |
Campaign | Electric Story |
Advertiser | Audi |
Brand | Audi Norge |
Date of First Broadcast/Publication | 2017 / 10 |
Business Sector | Cars |
Story | Audi Norway has commissioned renowned Swedish artist Anne-Li Karlsson to interpret the German automobile manufacturer’s vision of the future of urban mobility. Based on the creative concept from Norwegian advertising agency POL, Electric Story shows how electric ink can bring energy to a city made entirely of paper. The work was commissioned as part of a campaign for the new fully electric Audi e-tron, where artist Anne-Li Karlsson takes the audience on a journey through the streets of her envisioned urban future. The 3D model brings the vision to life through electrically charged ink that fuels the landscape as the model e-tron travels the future city’s streets. With a reputation for creative innovation, Audi’s ambition to drive technological progress doesn’t end when the cars leave the production line. The brand is eager to communicate with its audience in an equally innovative way that generates interest-based and consumer-led engagement. This same ambition was the starting point for the multi award-winning concept Audi Enter Sandbox. Norway, the first country in the world where customers could pre-reserve the Audi e-tron, is paving the way for the global roll out. |
Media Type | Web Film |
Length | |
Marketing Manager | Tommy Bækkevold Jensen |
Director of Public Relations | Øyvind Rognlien Skovli |
Digital Content Lead | Dan Ruben Johansen |
Account Director | Kjetil Botten Skogly |
Account Manager | Emma Karlsson |
Copywriter | Petter Bryde |
Art Director | Thorbjørn Ruud |
Graphic Designer | Ole Jakob Bøe Skattum |
Production Company | DVA |
Director | Christoffer von Reis |
Executive Producer | Anna Adamson |
Creative Director | Bo Gustafsson |