Andres (Andy) Wyss

Generate and execute marketing and PR concepts for clients including Unilever, Coral,
Allyou.net, Bliss Lau, and Colin Schaelli.

• Achieved 6-digit media coverage ROI and transformed Coral washing detergent brand (Unilever
Group), managing product launches and updates and developing brand equity.
• Created branding, communication, and social media strategies for Allyou.net.
• Negotiated sponsorship/partnership with a leading fashion trade show and brand collaborations

Responsible for positioning, internal and external communications. Creating marketing strategies
and developing marketing tools, including digital campaigns, interactive presentations, and video
case studies. Grow new business, manage brands and partnerships, direct product launches,
promotional campaigns, and oversee global digital/social media positioning.

• Led re-brand of SelectNY’s global identity - 7 offices WW with 300+ employees. Overseeing the launch
strategy that includes the logo, VisID, marketing initiatives, budget and legal.
• Directing re-design and content strategy of new global website in addition to social media channels,
effectively driving brand awareness, engagement and traffic, resulting in triple digit growth within one
year and higher SEO ranking.
• Responsibility for planning and budgetary control of marketing (including digital): Recent projects
include collaboration with 3D printing brand OTHR, a WWD 5 page cover wrap advertisement, Luxury
Daily Summit sponsorship and NB mailings.
• Managing a core team of 5, plus project-based freelancers and vendors.
• Directing newsletter and digital holiday campaigns distributed to global client list, generating open and
click-through rates above the industry average.
• Sourced and manage new PR agency generating constant stream of press stories and establishing
positive brand reputation and higher visibility with over 200k increased coverage views.
• Oversee award submissions, plus negotiate partnerships including WWD, Luxury Daily and
LeBook.com.
• Produced first-ever agency magazine (print + digital with interactive features) for PR and NB.
• Deliver quality services to clients including Balenciaga (Fragrance/Coty) and Taylor Swift
(Fragrance/Elizabeth Arden).

Performed wholesale and retail marketing for brands including Calvin Klein, Guess, Seven Jeans,
Patrizia Pepe and Red Wings Shoes. Oversaw brand positioning, events, loyalty programs,
advertising/media buys, PR/social media strategies, merchandising and celebrity dressing.

• Launched Tintamar (French bag-in-bag collection) in Switzerland and Austria to achieve a 33% market
share - the largest market outside of France.
• Oversaw European launch and trade show appearance of New York denim brand Salt Works Jeans.
• Collaborated with UK and German sister agencies for successful distribution of Salt Works Jeans in
European countries.
• Launched new e-commerce website and newsletter programs to expand product line and corporate
collaborations with Bank Baer and The Dolder Grand.

Executed promotional events, fashion shows, and photo shoots and provided press reports,
market analysis, and presentations.

• Generated the concept for, and spearheaded, the inaugural DVF marketing video.
• Developed idea for, and realized, “Emergency Kit” project collaboration with W Hotels.

Oversaw marketing and press, including the establishment of PR/press department. Created
compelling positioning and messaging for brands that included Seven Jeans, Valentino RED,
Superga, Gold Case, Robert Friedman and Acqua di Parma.

• Grew product sales and recognition through major consumer magazine placement.
• Established new and developed existing customer bases through events, celebrity dressing, and
promotional campaigns.