"Retailers are sitting on a mountain of valuable data residing in their point-of-sale, loyalty, and e-commerce systems — a trove that has only grown since the pandemic began driving consumers to e-commerce as never before. Coresight Research estimates that “retailers can generate up to 1.0 percent of total sales in data revenue, depending on the volume and uniqueness of the data.”
Source:
https://www.mytotalretail.com/article/optimizing-ad-spend-is-important-but-retailers-ignore-bigger-picture-monetization-strategies-at-their-peril/
Historically, there were many valid reasons why robust data monetization programs were out-of-reach for so many retailers. That was yesterday. As the barriers come down, retailers that lack a monetization strategy need to set a new course. Starting today.