I believe that beautifully told stories can move people. As an executive producer, I appreciate how ideas can transform into narratives that are both captivating and meaningful. Having experienced both sides of the marketing communication coin, first through advertising and then then through production, I have been able to grasp the industry with a well-rounded understanding.
Working at Y&R allowed me to fall in love with the power of creative thinking and gave me insight into the world of advertising . It was here that I was able to construct and nurture great work, and help guide and protect it from paper to realisation
Radical media nurtured my passion for film production and, in turn, enabled me to hone my skills in the field. Being part of a forward-thinking international company showed me that a production company can be anything you want it to be. It was here that I learnt the significance of branded entertainment and was introduced to new and unique business models.