Andrew Lark

Andy Lark is globally recognised for his marketing and leadership in high growth start-ups and
Enterprises. He has built one of the most successful SaaS start-ups into a global software
powerhouse; launched apps used by millions every day; lead the transformation of Australia's
most vibrant financial services brand; and, built one of the largest eCommerce sites in the world.

Most recently he was the chief business officer for global accounting software company Xero -
named by Forbes as the world's most innovative company. He previously held senior positions at
Commonwealth Bank of Australia, Dell, LogLogic, Sun Microsystems, Nortel Networks and
Fleishman-Hillard. He is a non-executive director of Mercury Energy and SLI Systems. He is the
co-founder and chair of hot Australian-based marketing technology start-up, Simple
Technologies.

Today he leads Group Lark - a global consultancy driving brand and digital transformations for the
world's leading countries and enterprises. Group Lark helps great ideas flourish in a digital world -
and great brands design their future there.
Andy, a Kiwi, is a passionate supporter of NZ and Australian entrepreneurs and he has won over
100 awards for work in building brands and creating online capabilities. His work was recognized
with the NZ Government's prestigious World Class New Zealander Award and the Flying Kiwi
Award for outstanding contribution to the NZ technology sector.